Back Beat Co. is a California born and bred lifestyle brand built with every step and every thread in mind - infusing modern Cali-cool basics with nods to old school surf 'n' skate culture. The brand aims to inspire people through low impact, high comfort clothing to make more conscious and thoughtful choices, and to share that knowledge and mentality with others.
SoS loves Back Beat Co. because they prioritize the ethical and social responsibility of every aspect of creating and producing clothes before profit margins. We also love that it's a WOC-owned company!!