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OUR APPROACH

We'll never pretend to be perfect. Read about our philosophy here...

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Bold Babes on a mission, BBs for short

Why do we call our customers, "Bold Babes"? Cause it's the perfect description for you!

Like you, we believe there is beauty in standing firm in your convictions. There is bravery in looking at the status quo and daring to do better. It's pretty fucking punk rock.

SENSE of SHELF is for the badasses around the world with an unwavering sense of self who translate that into conscious decisions in their wardrobes and on their shelves. Phew, brought it full circle…

You're a rebel with a cause baby, and we dig it!

SWIPE RIGHT ON US!

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